Bitcoin (BCH) Adoption

I've been thinking, have we been looking at bitcoin adoption wrong. As a community would it be more beneficial to play the existing financial system at their own game? If we could agree on a specific company to invest in, we all buy shares and then as shareholders we push the company to accept BCH. If we could get enough shares within a decent sized company surely others would naturally follow suit, thus increasing bitcoin adoption.

Wondering what peoples thoughts are.