Crypto company sponsors athletes who actually need borderless payments

Noticed a marketing approach that aligns with bitcoins original purpose

Bitcoin was designed for peer to peer payments but speculation narrative dominated for years now seeing payment apps focus on actual utility use cases

Big wave surfers operate globally. Chase swells to Portugal, Hawaii, California, Tahiti on 48 hours notice so they will have to deal with a lot of;
Traditional payments that dont work well for ex wire transfers take days, international fees, card declines etc
This is the adoption narrative bitcoin needs. Not "buy bitcoin it will moon" but "use bitcoin to solve actual payment problems"

This approach shows product working in extreme conditions, if payments work for someone constantly traveling between countries on short notice they work for regular people too

Does this signals shift toward utility marketing or still outlier?